STRATEGY TRAIN – Small Enterprise Strategic Development Training

The Strategy-Train project developed a learning programme on enterprise strategy and strategic management for decision-makers in small enterprises. The programme bases on a combined learning model, curriculum and (e-)learning content, which is flexible enough to address the specific needs of small enterprises (i.e. is flexible in terms of time and place), is adoptable and modular (i.e. addressing employees' different backgrounds, sectors, etc.) and reflects the practical needs of the decision-makers. Therefore, a blended learning approach has been applied, containing on-line and face-to-face elements.


November - 2008 / October - 2010

Target Groups

Strategy-Train focuses on managers / decision-makers of small enterprises (< 50 employees), regardless of the sector to which they belong. Small companies, regardless of sector and level of strategic planning, and who wish to receive training on strategic planning, will be addressed by the project team.

  • Primary target group: Managers / owners / decision-makers of small sized enterprises
  • Secondary target group: Trainers, tutors, coaches, consultan

Products and Outcomes

  • Cross-cultural analysis: The basis for the development of the learning model and content is an analysis of the needs of small and micro enterprises in all participating countries as far as strategic planning and innovation management practices are concerned.
  • Learning model: A blended learning model combining on site and e-learning components has been set up which transfers the results of the analysis to the context of training.
  • STRATEGY-TRAIN curriculum: A modular curriculum for strategy training and additional instructions for those trainers / coaches delivering the face-to-face training has been formulated.
  • Learning content: Learning materials have been produced, which include different modules so that they can be used as a whole programme or as single components to address specific needs. The final learning content is available online (e-learning) in the six partner languages.
  • Pilot testing of products: The main products including the curriculum, instructions and learning content have been tested in four countries with the assistance of selected SMEs.
  • Advanced Glossar

Project Partners

at Multidisciplinary European Research Institute Graz (Austria)