ENTRUST is a training & development programme where people aged 50+ will be supported in bringing an idea for a sustainable tourism business from concept to commercialization. While no prior knowledge is required, the project targets senior entrepreneurs and those over 50 who: are interested in researching the potential for a new sustainable tourism business idea with a social and/or cultural heritage focus; have retired from their previous business/career but now want to establish a new enterprise; who have been made redundant from a previous related position & now wish to establish their own business; have identified an opportunity to improve upon existing products/services in the area of sustainable tourism business with a social and/or cultural heritage focus; believe in the concept of active ageing & who wish to create employment and wealth creation opportunities for themselves and others; challenge their own skills & cognitive abilities while also contributing to the economy and their communities; want to sustain the social, cultural & heritage fabric of their respective regions, particularly those in rural communities; or provide an economic/entrepreneurial underpinning in support of the conservation of cultural and environmental heritage in rural areas with tourist potential.

The target groups are senior entrepreneurs and those over 50 who are interested in researching the potential for a new sustainable tourism business idea with a social and/or cultural heritage focus.

• A curriculum that will allow to understand the associated problem and to have a bigger picture on the theme through theories, frameworks and other structures that exist in the literature and that allow to put into practice the identification;
• A blended training programme in which individuals aged 50+ will be supported to design business ideas for the maintenance and sustainability of cultural heritage in rural areas, using interactive tools to engage entrepreneurs aged 50+ from European rural areas;
• Inspiration documentaries for senior entrepreneurs;
• An interactive learning platform that will include relevant training and support material;
• Guides and guidelines for VET providers on the use of the materials;
• Resources with activities to support the creation of business ideas within the tourism activity, both in its more traditional and cultural aspects.

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